Getting positive results from a marketing tactic depends first and foremost on the quality of the upstream marketing strategy.
Stop your unnecessary efforts, and opt for a strategy that will bring you lasting results.
Marketing initiatives are not producing the desired results.
Marketing initiatives produce important results, but are not sustainable.
How? 'Or' What ?
Persona and customer journey
Segmentation, targeting, positioning
Analysis of the external environment and context
Conceptualizing the value proposition
Surveys, interviews, focus groups, brainstorming sessions,
A "relevance compass" that will allow you to strategically align with:
Your target audience
(their needs and habits)