Content Strategy Plan
Getting positive results from a marketing tactic depends first and foremost on the quality of the upstream marketing strategy.
Stop your unnecessary efforts, and opt for a strategy that will bring you lasting results.
Lack of inspiration to create content (blog, website, marketing material, social media)
Current content does not generate engagement (likes, comments, shares)
How? 'Or' What ?
Analysis of current content
Brand and company analysis Brainstorming sessions
Analysis of the company's strategic positioning
Target audience analysis and persona creation
Context analysis and monitoring
Creation of a content strategy guide (including content pillars ) to stay relevant, engaging and inspired at all times!
Implementation of tools (sheets, activities to be done in team meetings, etc.) in order to mobilize staff to create content.