Getting positive results from a marketing tactic depends first and foremost on the quality of the upstream marketing strategy.
Stop your unnecessary efforts, and opt for a strategy that will bring you lasting results.
You have a communication project, goals and a clear context, but you don't know which element to emphasize in order to have the maximum impact.
How? 'Or' What ?
Analysis of the communication target
Positioning and targeting analysis
Research on best practices in your industry
Summary of the company's marketing material
Analysis of your desired and actual branding image
Interviews, focus groups, brainstorming sessions
Determine THE key messages and consumer insight that will allow you to have the maximum impact.
Assist you in creating the content and context of your message.